Ten top PR tips

Posted in Public Relations, Company news

Great PR tips from a leading Darlington PR agency

Patrick Masheder, MD of Darlington based marketing agency, Real Results Marketing, offers some PR tips and advice.

  • Try to use a picture. There is more chance of your release being published.
  • Use the human angle where you can. People like to read about people.
  • Ask yourself what you want your PR to achieve. Sales, brand awareness, crisis management.
  • Determine who your audience is. What do they watch and read?
  • Identify your key messages. Build your reputation.
  • Tap into trends. Keep an eye on what’s current in the news.
  • Plan your PR. Don’t leave things to chance - what, when and how.
  • Involve your organisation with the community and charitable work. Not only is it good PR, we think it’s the right thing to do.
  • Make it easy to read. Keep your content ‘scanable’ as well as readable.
  • Use a trusted agency that works with experienced and qualified journalists. Call us.

For more information on how PR can be used to help your organisation, please contact us.

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